Business of Design Week (BODW) is a week-long design, innovation and branding platform for different disciplines to share their insights and stories, exchange ideas and explore potential cooperation. Organised by Hong Kong Design Centre, the conference gathers pioneering designers and creative thinkers from across the world and different disciplines to explore new ideas and trends in design, business, technology and branding.
The conference theme is ‘ChicagoMade’ focusing on the partner city of Chicago concerned with reinventing, conceiving and branding development through creative thinking and new ideas. Sessions will explore various topics such as the Brand Asia Forum, Communication & Design, Product & Design, DFA: Design For Asia, Tech & Design, Workspace & Design, Food & Design, and Culture & The City.
‘Chicago Made’ – 2016 Partner City – Chicago
As an influential centre of American architecture, the ‘Windy City’ in Illinois has long been associated with landmark buildings. Chicago architecture and creative experts will offer their insights on design and architectural topics from urban renewal to public space usage, such as The Chicago Riverwalk, a contemporary urban planning project on public land started in 2001 and completed this year. Its new waterfront has redefined the downtown core integrating a scenic new pedestrian walk with its historic neo-classical skyscrapers. Carol Ross Barney, Design Principal of Ross Barney Architects, the head design firm for The Chicago Riverwalk, will share her architectural insights and experiences on sustainability issues and working on public space. Other speakers include Carlo Ratti, Director at MIT Senseable City Lab and Founder of Carlo Ratti Associati, will discuss his interactive vision of architecture that senses and responds.
Further architecture presentations feature design thinker Tim Brown, CEO and President of IDEO; Dutch landscape architect Winy Maas, Co-founding Director of MVRDV; and French Botanist & Artist Patrick Blanc.
Workspace & Design
South Korea’s Younjin Jeong will elaborate on URBANTAINER, the Seoul shopping mall ‘Common Ground’ created entirely from shipping containers.
Culture & The City
Janet Echelman, is an american artist who incorporates wind, water and light to create multi-media public environment art combining art and technology.
Architect Minsuk Cho, Principal of Seoul studio Mass Studies, and Jennifer Dunlop Fletcher, Helen Hilton Raiser Curator of Architecture + Design at the San Francisco Museum of Modern Art, will explore the interaction between architecture, design, culture and cities.
Communication & Design
Hong Kong illustrator Victo Ngai, whose work presents vivid colours with fantastic imagery will tell her story of dreaming in Hong Kong to success in the United States; Wesley Grubbs, Founder and Creative Director of San Francisco’s Pitch Interactive, will detail his data visualisation work in infographics.
Product & Design
Scott Wilson, Founder and Chief Creative Officer of Chicago-based MINIMAL; Nicol Boyd and Tomas Rosén, Office for Product Design; Gijs van der Velden, Co-founder and Chief Managing Officer of groundbreaking robotic 3D print tech firm MX3D, based in the Netherlands, describes 3D printing technology to create bicycles and bridges.
Brand & Innovation
This year’s Brand Asia Forum theme is ‘Brand & Innovation’ and Tencent’s Corporate Vice President Julian Ma will be the keynote speaker on growth trends and strategies of Tencent’s map, vehicle connectivity and autonomous driving business.
Two retail brand experts: Rowan Lodge, Head of Retail Design and Development at Aēsop, and Miguel Fluxà Orti, CEO of Spanish shoemaker Camper, will lead the discussion with their branding genius and experience.
Raaja Nemani, Co-founder and CEO of Bucketfeet, the Chicago label specialising in artist-designed casual footwear, will elaborate on turning art and creative design into economics.
Business of Design Week 2016 – Chicago Made – The Transformational Spirit of Chicago Winds Its Way to Hong Kong
28 November to 3 December, 2016
Hong Kong Convention and Exhibition Centre
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BODW 2016: http://www.bodw.com
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