AAJ Press
Architecture & Design, Art & Public Space

Project 13. 38 Hoe Street, Walthamstow, East London

38-hoe-street-launchProject 13 aims to enhance the character of the early 20th century suburban architetcure and bring new life to Hoe Street, Walthamstow, East London, where artists, architects and designers are transforming the retail fringes of pre-loved, shabby-chic, independently owned shops and spaces in a commercially marginalized high street.

In an area adjacent to the architectural monoliths of the London 2012 Olympics and PoundCafeMcBucksWarehouseLand global retail culture of Stratford Shopping Centre, 38 Hoe Street, Walthamstow, East London is an empty retail space converted as a fluid place for a range of people to showcase their skills and ideas, and explore and reveal the identity, culture, potential and pride of the local area. Creative events and activities are organized to explore the networks of people and activities that bind the place together – physically, conceptually, economically and subliminally. The aim is to empower local communities to build relationships that engage with and shape the character of the area.

hoe st beforeAs art and regeneration projects lose their functional political support and funding, new opportunities emerge. Local initiatives and innovative, small-scale community ventures, supported by a platform of energy and skills from urbanista professionals are a way forward to improve urban spaces. 38 Hoe Street is a project space for the delivery and showcasing of a series of improvements in Hoe Street and Walthamstow Town Centre, encouraging the street to become a place for events and activities. Architects Sean and Stephen have been working with local shops to redesign their shop fronts. Richard Woods Studio has been commissioned to produce a public artwork for Walthamstow Town Square, titled LOGO No. 112. In anticipation of the final artwork, a wood block printing workshop with Richard Woods Studio at 38 Hoe Street, involved the public in the selection of the colour palette for LOGO No.112.

stress_less_before_and_after  r woods 38 hoe st 1

The improvements are part of Project 2013 led and funded by Waltham Forest Council, in collaboration with East Architecture, Landscape, Urban Design, Ashley McCormick Projects, Studio Dekka and a collection of artists and designers, Fieldwork Studio: Seán and Stephen, Polimekanos and The Decorators.

Open invite – Drop in for a chat to find out what’s happening along Hoe Street. 

Tuesday 24th September – Tuesday 22 October 2013

Open every Tuesday (all day) and Thursday (afternoon only).

38 Hoe Street, Walthamstow, London E17 4RT


About jeh

Jeremy Hunt is Director of the AAJ Press (Art & Architecture Journal / Press) – a writer and consultant on art and public space


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