Jason Bruges Studio’s The Nature Trail, is a large-scale distraction artwork for Great Ormond Street Hospital, London, designed to create a calming, yet engaging experience for patients aged 1-16. The interactive installation runs along a 50-metre stretch of corridor en route to the operating theatre. Illuminated and animated 3D animal characters, such as hedgehogs, horses, birds, deer and frogs, magically appear through the foliage and forest depicted on the bespoke wallpaper, to engage and interact playfully with passers-by. The interactive installation consists of two main elements – integrated LED panels and customised graphic wallpaper, which are embedded into the walls and cover both sides of the 50 metre stretch of corridor. The animals come to life when censors located in the ceiling sense movement below. The Nature Trail comprises 70 LED panels, consisting of 72,000 LEDs in total, which are embedded into the wall surface at various heights in order to be accessible to varying eye levels and positions of patients travelling along the corridors. The bespoke printed wallpaper, created by Muraspec, is hospital grade, wipe clean and easy to replace.
The work has been installed in the Theatres floor within the hospital’s new Morgan Stanley Clinical Building, the first part of the Mittal Children’s Medical Centre. In partnership with Jason Bruges Studio, the hospital plans to introduce the second phase of The Nature Trail by 2017.
Jason Bruges Studio’s recent projects include four Olympic Games installations in London, in particular, the Aerial Dynamics installation in the Coca-Cola pavilion at the London 2012 Olympic Park; the Mercedes Benz Drive Thru pop-up at Selfridges, in partnership with Bompas & Parr, for London Fashion Week 2012; interactive artwork in a shopping mall in Shenyang, China; a public artwork for a new development in Toronto, Canada; and a super yacht in the Middle East and a playground for a children’s hospice in Kuwait. The 21st Century Light Space Modulator installation, an homage to the dynamic, theatrical light props created by László Moholy-Nagy at the Bauhaus in 1930, is on display at RIBA, 66 Portland Place, London until 29 January 2013.
Great Ormond Street Hospital for Children NHS Foundation Trust is the UK’s leading centre for treating sick children. With the UCL Institute of Child Health, they have a key role in training children’s health specialist. The charity needs to raise £50 million every year to help rebuild and refurbish Great Ormond Street Hospital, buy equipment and fund research to care for ill children and their families.
Film of The Nature Trail: www.youtube.com/watch?v=8j2RegeSwYM
AAJ Press 
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