Art & Football: An innovative connection in Manchester’s cultural landscape. The new Manchester City 2011/2012 home shirt shares and captures the passion of the fans in a unique way with a soundwave graphic of fans singing the club anthem ‘Blue Moon’ embedded within the shirt.
“You can go anywhere in the world and people will know two things about Manchester: football and music. For the new Manchester City Home shirt, we wanted to combine the elements of football and sound in a new and original way. “Our starting point was the club’s anthem, Blue Moon. When fans are singing Blue Moon, it becomes more than just a song – it’s a connection between the fans and the players. We went into the Stadium to record a section of the fans singing the song. From this recording, we extracted an audio clip and created a soundwave graphic which is used within the shirt. One of the most powerful ways in which any fan can positively influence a football match is through sound. We’ve harnessed that and made it part of the Manchester City’s home kit.” David Blanch, Senior Designer at Umbro.
The shirt designers, Umbro, teamed up with Beady Eye, fronted by City fan Liam Gallagher, who recorded a special version of Blue Moon which mixes into their new single, The Beat Goes On.
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Posted by stewartmaria33 | August 9, 2011, 9:15 am