The D&AD awards are awarded for creative excellence in design and advertising. In June 2011, the top award of a D&AD black pencil was awarded to JWT New York in the Installation category for its Burma Human Rights Watch campaign and Petition to Free Burma’s Political Prisoners.
In 2010, as part of its campaign to help free Burma’s estimated 2,100 political prisoners, Human Rights Watch & JWT NY created an interactive installation at Grand Central Station, New York. The installation featured a mock prison with 200 miniature cells and 2,000 pens in lieu of cell bars. Visitors could remove the pens to symbolically free the prisoners, and then use the pens to sign an onsite petition calling for their release. The installation will now travel to Prague and will be released in a digital format. In 2010, Burma held its first elections in 20 years. These elections would have been meaningless if more than 2,100 political prisoners remained locked up in Burma’s squalid prisons.
Watch the video here: